Sounds simple enough, but more often than not, club selections are sadly underwhelming. Selections are based upon bulk purchases and availability rather than ratings and allocations. The unfortunate truth is that many wine clubs are designed for those who don't know wine.

At Bellavino Wine Club, we feature selections for the discriminating palate. We know wine, and more importantly, we can provide access to these wines. Our members receive the benefit of our exclusive allocations to premium, hard to get wines– including wines from limited offering and boutique vintners.

Each bottle of wine for our members will be hand selected by wine connoisseur, Richard Belloff. Richard, owner of Bellavino Wine Bar and Cellars, offers over thirty years of wine experience. Our members will enjoy the benefit of a deep palate developed from wine varietals and regions from around the world. Richard is considered "a cellar master" and delivers this personal assurance: